Wednesday, May 23, 2007

Carlsberg - Probably the best sponsor in the world

Denmark's brewing giant puts billions into football advertising and sponsorships - and makes it back more than in kind


"Billions" - actually, the article says 430 million €. And they are expecting a fat return, of course.

Denmark.dk / Probably the best sponsor in the world

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Copenhagen Files

I love football and I love the Internet. Copenhagen Files is a playground of mine for the latter and a billboard of the former. The focus is on FC København - the #1 club in Copenhagen and Denmark.

I watch every single FC København game - aways usually on the Danish TV, home games currently from my season ticket seat at Parken Stadium. Every now and then a report from the nearby training pitches are to be expected. Or perhaps just from the supporter environment at local parks or bars ;-)

I also like to bet on games which usually takes place online these days. Therefore, I gather numbers and look at them; I analyze, twist, turn and play with them. And some of them ends up here as my probability assessments. But this blog is not about betting.

In the right hand column I collect every single relevant link you can think of. I actually use it for bookmarks often - perhaps they will prove handy to you too? They should easily guide you to the latest info on injuries, club economy, squad value etc.
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